Elements and Performance Criteria
- Determine scope of program
- Research and analysis is undertaken to determine trends and issues and the need for a program consistent with organisational strategic direction.
- Target audience and characteristics are defined to inform program planning.
- Aims and objectives are specified for the program and performance measures agreed which allow assessment of improvement/influence in community behaviours and attitudes.
- Develop program
- The program type, implementation, and support required to meet the needs of the targetgroups and organisational aims, outcomes and objectives are determined.
- Resource options to implement the program are determined and preferred option identified.
- Sponsorship/joint venture opportunities are investigated to maximise impact within budget.
- Cost effective resources and materials are accessed that are relevant to the target group and the subject.
- A pilot program is conducted where appropriate to assess effectiveness in achieving required outcomes and changes made as necessary.
- Implement program
- Constraints and opportunities for implementing the program are identified.
- Production of resources is managed to ensure that relevant materials are available in sufficient quantities to meet identified needs.
- The program is managed to meet agreed performance indicators within budget.
- Ongoing monitoring of program is undertaken during the implementation phase.
- Evaluate effectiveness of program
- Changes in target group practice are measured against predetermined performance indicators.
- Timely and relevant adjustments are made to future program to reflect evaluation outcomes.
- Market response is evaluated to determine effectiveness of the program and amendments are made to reflect market feedback.